Some careers follow a straight line. Others build themselves across cities, industries, and roles – growing wider and stronger with every stop. Gulzar A. Memon is one such professional. From KESC to Unilever, from Nishat to Edenrobe, from Alkaram to Zameen – his journey is a masterclass in adaptability, leadership, and never stopping.
A Retail Leader Who Delivers Results
Gulzar A. Memon is a results-driven retail and sales professional who has built a diverse career across multiple industries and cities. He currently serves as a Retail Branch Manager at Alkaram Studio, Larkana, where he oversees store operations, drives sales growth, manages KPIs, leads teams, ensures visual merchandising standards, and optimizes customer experience and performance.
His ability to balance numbers with people – and strategy with execution – makes him a complete branch leader.
Strong Academic Foundation
His academic background is both relevant and strategic. Gulzar holds an MBA in Marketing from COMSATS (2018) with a major in Marketing Management. This degree equips him with strategic insight, consumer behavior understanding, and leadership capabilities that he has applied across every role.
Originally from Sukkur/Gambat, Gulzar has worked across Karachi, Sukkur, Hyderabad, and Larkana – proving his adaptability and willingness to grow anywhere. He didn’t wait for opportunities to come to his hometown. He went where the work was.
The Journey: From Sales Executive to Branch Manager
Every career has a starting point. For Gulzar, it was February 2009 at Karachi Electric Supply Co (KESC) as an Operation Officer (Third Party) , where he handled employee relations, disciplinary cases, MIS and record keeping, ID cards, clearances, and correspondence.
But his real foundation in sales was laid in March 2011 when he joined NPD Pvt Ltd (Unilever Pakistan) as a Sales Executive. There, he learned the art of establishing policies to generate more business – a lesson in systems thinking that became the cornerstone of his managerial style.
From there, Gulzar climbed steadily through some of Pakistan’s most respected retail names:
Dec 2014 – Apr 2016 | Ideas by Gul Ahmed
As a Cash Counter Executive across Bahadurabad (Karachi) and Queens Road (Sukkur), he managed fund and bank operations, cash collection, petty cash, stock monitoring, payroll, SOP compliance, and customer query resolution.Apr 2016 – Jan 2019 | Nishat Linen Pvt LtdPromoted to Assistant Branch Manager at Military Road, Sukkur, he took on inventory management, sales and merchandising strategy, retail operations plans, P&L growth, financial reporting, and building a customer service culture.
Jan 2019 – Apr 2021 | Edenrobe Apparel Pvt Ltd
As Branch Manager at Military Road, Sukkur, he handled store floor management, monthly targets, staff rostering, merchandising, cash handling, deposits, customer service, and turnover management.
Apr 2021 – Aug 2021 | Alkaram Studio, Clifton Block 6, Karachi
As Branch Manager, he focused on sales plans, training programs, marketing events, customer satisfaction, budgets, forecasts, compliance, and branch coordination.
Nov 2021 – Dec 2022 | Zameen Media (Pvt) Ltd
As Assistant Manager Project Sales in Sukkur and Hyderabad, he ventured into real estate – managing project sales, client relationships, team management, target achievement, site visits, deal closure, KPI definition, and cross-team coordination.
Dec 2022 – Present | Alkaram Studio, Larkana
Currently serving as Branch Manager, he leads store operations, KPIs, team leadership, visual merchandising, sales growth, customer experience, and performance optimization.
A Leader Who Adapts and Delivers
What makes Gulzar’s journey remarkable is not just the titles – but the transitions. He moved from energy (KESC) to FMCG (Unilever), then to fashion retail (Gul Ahmed, Nishat, Edenrobe, Alkaram), then to real estate (Zameen), and back to retail – all while shifting between Karachi, Sukkur, Hyderabad, and Larkana.He didn’t wait for the perfect role. He created value in every role.
Currently based in Karachi while leading operations in Larkana, Gulzar is known among colleagues for his curiosity, speed, and continuous learning.
His Life Mantra
“Stay curious, ship fast, learn faster.”
This simple yet powerful philosophy has guided him through 14+ years of changing industries, cities, and challenges. He doesn’t overthink. He acts, learns, and improves.
Why His Story Matters
From KESC to Unilever, from Nishat to Edenrobe, from Alkaram to Zameen – Gulzar A. Memon’s journey is a true story of Pakistan’s real talent rising through versatility, discipline, and relentless self-improvement. He didn’t get stuck in one industry or one city. He grew everywhere he went.
At Apna Pakistan, we celebrate such adaptability, leadership, and hunger for growth.
Final Words
Gulzar’s career proves that you don’t need a single straight path to succeed. Sometimes, the richest journeys have many chapters, many cities, and many industries – all connected by one thing: a mindset to stay curious, ship fast, and learn faster.
Your journey. Your success. Together with #ApnaPakistan.
